Sometimes when the marketing geniuses in advertising try to tap into the female psyche, they get it all wrong. But sometimes it's so spot on that it's like they've been reading your diary. That's how I feel about this Sauza tequila clip. The ad guy explains he wanted it to be "cheeky not cheesy," and adds that "everything is better with kittens." How true. The best part has to be 1:09 when the "fireman"'s shirt inexplicably disappears. It sucks to be so predictable, I loathe being a foregone conclusion, but GAH I love this.

[AdWeek]