How Sorry Is Belvedere Vodka About That Rapey Ad?Dodai Stewart3/26/12 12:45pmFiled to: BadvertisingBelvedere VodkaRapeAdvertisingAlcoholtweet106EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkVery, very sorry. The ad "should never have happened," says Charles Gibb, president of the brand. He adds: "The content is contrary to our values and we deeply regret this lapse. As an expression of our regret over this matter we have made a donation to RAINN (America's largest anti-sexual violence organization)." That's the way you do an apology.