There's an interesting new advertising strategy being deployed in London at the moment. A bus stop has been fitted with a fancy ad—no, it's not more gross smellvertising—that uses facial-recognition technology to determine whether the viewer is male or female. It then allows women to see a 40-second video for Plan UK's "Because I Am a Girl" campaign, but men only get to see a URL. The software is correct about 90 percent of the time, but, boy, it must be a bit unnerving to be misidentified!
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