Dogs are usually pretty good at tugging at our heartstrings, but when you set them to music and highlight all of the sweet and brave things they do to take care of us, all hell breaks loose in the human heart. This may look like a simple spot for Purina, but really it is some high-level plot by the dog kingdom to ensure they get plenty of belly rubs and extra treats for the foreseeable future. Well played, pups. Now go fetch us some Kleenex so we can dab our eyes.

[Via Adweek]