Pinterest Succeeds by Giving Ladies What They WantTracie Egan Morrissey2/03/12 4:15pmFiled to: InternetPinterestWomen2301EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThe fact that 80% of Pinterestusers are women has naturally led the site — the latest social network darling — to be denigrated by the rest of the internet as something "confusing" and ultimately frivolous for its users' focus on domesticity, weddings, fashion, crafting, and home decor. Obviously this line of thought is sexist. But it's also stupid — a new study finds that Pinterest drives more traffic than YouTube, Reddit, Google+, LinkedIn and MySpace. It would seem that Pinterest — the "virtual pinboard" that "allows you to organize and share all the beautiful things you find on the web" — is a force to be reckoned with, on par with the likes of Twitter. (While the Internet Boys Club might not understand the virtues of mood boards, certainly they understand those of traffic stats.) So what is it that makes Pinterest — which is inherently gender neutral — so implicitly "girly"? Perhaps the answer lies in how easily the site allows women to connect with, share, and organize their aspirations.