In 2007, Amber Schaub wanted to buy the "ruffle butt bloomers" like she'd had growing up as a present for a friend, but couldn't find any. So she started RuffleButts. Inc. reports that the company earned a revenue of $2,543,300 in 2011 — with 15 employees. $2 million dollars. Putting ruffles on baby bottoms. Surely we all have an idea as simple as this?