Last year, the state of Georgia started running "Stop Child Obesity" ads featuring real-live kids employed as child actors. But, of course, the part the kids are playing — that of an overweight child — mirrors reality. Chloe McSwain, one of the kids on billboards and in commercials, has fantastic self-esteem: "I'm very pretty," she tells CBS News. She admits that she worried what people would think when she took the job (she's called "Martiza" in the ad), but decided it was important to help kids. A noble goal, but does this fat-shaming campaign work? The negative tone and "stop sugarcoating it" message seem to encourage the other-ing of overweight people.
As Pam Davis of the Obesity Action Coalition says, "Obesity is a complex, multi-factorial disease process, and it needs to be treated as such." The ads don't offer any guidance or advice — only scolding. Apparently this hasn't affected Chloe, who says: "I feel really good about myself. I have lots of self-confidence."