General Mills Dares to Release Peanut Butter Cheerios

The folks at General Mills thought consumers would be excited that Cheerios now comes in peanut butter flavor, but parents of children with allergies are very upset about the new cereal. Though the box clearly indicates what's inside, they're concerned because Multi Grain Cheerios Peanut Butter look like other varieties of Cheerios. PaGina Clowes, founder of the support group Allergy Moms, says, "I know some allergy families that currently buy Cheerios are vowing not to buy them at all for fear of cross contact while processing and to avoid confusion in their own homes."

General Mills responded that they are certain that there will be no cross-contamination with regular Cheerios during manufacturing. Plus, there are already multiple varieties that contain nuts:

Currently, Honey Nut Cheerios, Banana Nut Cheerios, and Oat Cluster Cheerios Crunch contain ALMOND. Only Multi Grain Cheerios Peanut Butter contains PEANUTS.

All other varieties, including original Cheerios, Multi Grain Cheerios, Apple Cinnamon Cheerios, Chocolate Cheerios, Cinnamon Burst Cheerios, Frosted Cheerios, Fruity Cheerios, and Yogurt Burst Cheerios, do not contain nuts.

As always, If you're concerned about allergies, we highly recommend that you always consult the allergen listing and the ingredient label on any product you may consume.

Parents are concerned that children will eat the wrong type of cheerios from a friend's snack bag, but it seems like kids who are wildly allergic to peanuts could have the same issue with many other foods if they make a habit of foraging through other people's lunch boxes.