Anna Wintour is apparently pulling strings to get fashion brands to design merchandise for Barack Obama's reelection. Under Wintour's program, called Runway to Win, goods from 22 designers including t-shirts, totes, and scarves will go on sale online this Thursday. Wintour has been a prominent Democratic fundraiser, and has hosted fêtes for Obama at her house. Runway to Win is modeled on a similar 2008 program organized by Wintour, called Runway to Change. But four years later, kind of like Obama's disappointed Democratic base at large, apparently not everyone was so very keen to get on board:
Some fashion executives were wary of publicly siding with Obama's reelection campaign due to the risk of alienating their brands from Republican voters. LVMH Moët Hennessy Louis Vuitton executives initially vetoed brands in their luxury stable from participating in Runway to Win, said sources. However, Marc Jacobs, which is majority owned by LVMH, went ahead with its T-shirt design for the project, following pressure from Vogue, said sources.
After all, we all know Marc Jacobs can't say no to Anna Wintour. As little as the possibility of a President Romney thrills us, the idea of an influential magazine editor pressuring designers into participating in political activities like fund-raising makes us frankly a little uncomfortable. [WWD]