It was certainly never my intention to break new ground in the world of feminine hygiene marketing, and the attention that the work received came as a bit of a shock. However, now that I have the distinction of being the first person to ever put blood on a femcare product ad (for Always, pictured above), I thought I'd take a moment to explain my original idea and how the ad came to be.
You might already be familiar with the above image. It made the rounds on the internet earlier this year for being the first feminine hygiene ad to ever feature blood. A number of websites wrote that the ad had broken "a long-standing taboo," and others went so far as to call it a "historic moment." I had actually made this ad while working at Leo Burnett last year, and in fact, it is the only ad I managed to get produced during my brief tenure in advertising.