Much unlike many a magazine editor who recommends you buy all sorts of crap that they most likely got for free, your Jezebel staff doesn't get jack shit (other than books, unsolicited). And that's how it should be. But on our own time, in our personal lives, we still buy stuff. So this is Worth It, our daily recommendation of random things that we've actually spent our own money on. These are the things we buy regularly or really like, things we'd actually tell our friends about. And now we're telling you.
Bangs: they look so good but are so goddamn hard to control. Between my naturally-curly hair, the cowlick that's right on my forehead, and the thickness of my hair, my bangs were always a handful. I would always be touching them, spraying them with hair product, straightening them, or, when all else failed (aka my most-often used move) wearing a hippy headband over them to keep 'em in place.
But no longer! Over the summer, my curly-haired Mother told me that she had started using keratin in her hair and that it made her bangs completely straight for months at a time. It sounded like heaven, but I was hesitant to try it. Eventually, curiosity got the best of me, and after doing a little research online about the product she was using, Liquid Keratin, I agreed to try it.
You. Guys. Straight bangs are the best! I wake up, they look perfect. I come home after sweating at the gym, perfect. After getting rained on (which would normally ruin my hair and put me in a bad mood for the rest of the day) …perfect. It saves me so much time in front of the mirror in the mornings, and so much aggravation during my midday touch-ups. I would always bring photos of the kind of bangs I wanted but would never leave with what I had in mind, simply because my hair was too curly. Not anymore! And just so nobody's confused here, I do not use this product only entire head. From what I understand, it takes a lot more effort and a lot more steps to turn your full head of curly hair straight. (If you've tried it, do share your experience in the comments!)
The process is simple: separate the part of your hair that you want to be straight, spray the liquid keratin onto it, comb through making sure all of the hair is covered. Wait 20 minutes, then blow-dry the hair. Finish it off (and activate the keratin) by using a straightener on your bangs and voila! Straight as hell. (I should mention that they will be perfectly stick straight on the first day or two. After, they will look more natural.) The liquid has no smell to it, doesn't burn your scalp, doesn't have any formaldehyde in it, and will leave an insane shine on every strand it touches. The treatment lasts for 30 days (sometimes longer). Though a bottle will set you back $40-$50 dollars, if you're only using it for a small area on your head (like your bangs), it will last for a long time — the way my bottle looks, I think I can get about a year out of this stuff.
Liquid Keratin 30-day treatment, $39.99 at Drugstore.com.
Worth It only features things we paid for ourselves and actually like. Don't send us stuff.