Oh, J.C. Penney, you need some help, don't you? First, with that ridiculous "Too Pretty for Homework" t-shirt and now with this insanely misguided commercial. It might—might—be excusable to use a bikini-clad Phoebe Cates (from 1982, wtf?!) to sell your men's dress shirts if it made ANY SENSE WHATSOEVER. But it doesn't! Are you using computers to come up with your concepts now? Did this ad result from some sort of ad algorithm gone wrong: lady in bikini + sports personality = middle-aged men buy things. Beep bop boop. Yeah, the problem with that equation is this: in these modern times, if you insist on playing off of broad stereotypes, an ad has to be clever and funny.
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