VMAs Introduce ‘Best Video With A Message’ CategoryS

"This special category celebrates the powerful intersection of music and social activism, and highlights artists who created music videos with positive messages of self-empowerment or raised awareness of key social issues facing today's youth. With an outpouring of support from across the pop culture spectrum the last year, artists mobilized to support bullied youth, reject LGBT discrimination and emphasize self worth — issues MTV has been addressing through A Thin Line, its anti-cyberbullying and digital abuse campaign, launched in December of 2009 - and now via this special 2011 MTV Video Music Award Category."