Summer's Eve has decided to take down their new talking vagina ads after a huge backlash that included a thorough mocking on the Colbert Report. However, PR executive Stacie Barnett told Adweek that the company remains committed to what she describes as a mission to educate women about their anatomy and challenge taboos. Though, later she admits that they just want to sell women more crap they don't need:
"The product that women and the medical community have questioned whether it is necessary is douching," she said. "This campaign is marketing the external cleanser, cloth and wash, which is no different than a special hand cream, eye cream, body wash, etc. Now, are these things necessary? No. But cosmetically, as women, we have those choices."
She added: "The bigger issue is: Do I think the baggage that Summer's Eve has had related to its heritage of douche is part of this [current criticism]? Absolutely. There are people who may always associate Summer's Eve only with douche, and therefore look upon it either with mockery or a negative perception. And that's fine. But there are a lot of women who want these products, right or wrong, necessary or not. And that's who we want to educate."
Ooh, there's a great slogan in there: "Summer's Eve: Maybe Wrong, Maybe Unnecessary."