Carlton is a "fiercely private cat of substantial means," who is starting a campaign to replace the phrase "that's awesome" with "that's vaginal." Because the vagina is "the most astonishing natural wonder of all."
In the video above, Carlton — while flying in his private jet — explains his reasoning behind this idea, and suggests we visit ThatsVaginal.com for more information. That's where you'll discover that the whole thing is a viral marketing campaign from the folks at Summer's Eve. They're hawking "pH-balanced, dermatologist- and gynecologist-tested" cleansing wash, cleansing cloths, deoorant spray, body powder and bath & shower gel.
The word "douche" is no where to be found, but when a dude, be he feline or human, talks about genitalia so much, you have to wonder. Cute logo, though!