Soap Opera's Fictional Makeup Line Will Be Fictional No More

While other soaps are closing shop, Young & The Restless's onscreen company Jabot Cosmetics is expanding into a real brand. Jabot skincare, cosmetics, and fragrance products will be sold on HSN and in Ulta stores, and the company's unusually sexy day-to-day operations will continue to be featured on the show. Jabot isn't intended to be a novelty product, like the "Duff Beer" energy drink, but a high-quality line that attracts non-viewers as well. Even if a woman doesn't watch soaps, she still needs makeup to wear while carrying on affairs and objecting at friends' weddings.