"I haven't seen anyone come out sobbing, but some were definitely devastated." So says Jennifer Althouse, the buyer at American Rag, a store in L.A. which has just installed an "ass cam." A dressing room camera offering a rear view.
Look, obviously, when we try on jeans, we want to know: "How does my butt look?" But something about a lens focused directly on the derriere seems icky. Invasive. Closed-circuit TV screens are devices used in horror movies. Not to mention: Doesn't the camera add ten pounds?
American Rag is not the first retailer to appeal to a customer's desire to be bootylicious. Aussie chain Jeanswest had butt cams installed in 2009, and Old Navy tried an online Booty Reader app in 2010.