You Do Not Need An Ass Cam To Help You Buy JeansDodai Stewart6/14/11 2:18pmFiled to: FashionAss camShoppingJeansAmerican RagRetailstyle filetweet70EditPromoteShare to KinjaToggle Conversation toolsGo to permalink "I haven't seen anyone come out sobbing, but some were definitely devastated." So says Jennifer Althouse, the buyer at American Rag, a store in L.A. which has just installed an "ass cam." A dressing room camera offering a rear view.AdvertisementLook, obviously, when we try on jeans, we want to know: "How does my butt look?" But something about a lens focused directly on the derriere seems icky. Invasive. Closed-circuit TV screens are devices used in horror movies. Not to mention: Doesn't the camera add ten pounds?American Rag is not the first retailer to appeal to a customer's desire to be bootylicious. Aussie chain Jeanswest had butt cams installed in 2009, and Old Navy tried an online Booty Reader app in 2010.