The Italian newspaper Il Giornale, owned by Silvio Berlusconi, has taken exception to an Ikea ad depicting a gay couple. An editorial asked, "What's behind all this? It's not awareness of gay rights for gay couples. It's just a brazen marketing strategy." Also, according to the Daily Mail,

The paper went on to say that it was ''not an isolated incident'' but a clear attempt at ''Swedish Imperialism'' that tried to make everyone equal by having the same ''cheap furniture.''