Non-Injectionable Beauty Serums Mimic Botox

There was a time when the idea of sticking needles into one’s face was something that was to be avoided at all costs. Then there was botox. And it didn’t take long before certain segments of society were flocking to the needlers, begging to be stuck. Face needling has become so commonplace – so desirable, even – that non-needly products have been disguising themselves as needles, so as to attract consumer dollars.

Of what am I speaking? A product sent in by Ella Dilkes-Frayne. Ella saw posters in a mall in Melbourne, Australia for non-injectable beauty products sold in containers that mimicked syringes. The product, hoping to capitalize on the new acceptance of and desire for botox, is a great example of how socially and personally acceptable bodily intervention is always changing.

This post originally appeared at Sociological Images. Republished with permission.

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