Make Up Ad Brags About Being Photoshop-Free

The new ad for Make Up Forever’s High Defnition Foundation gloats, “You’re looking at the first unretouched make up ad.” The first? Ever? Really? Yes, really: Check out the model’s arm, with its life-like color tones and actual elbow wrinkle. And! The fine print claims that the ad was certified by a notary public! Although, as Beauty High points out:

But, you have to take into consideration that the model had the help of a professional makeup artist, and she’s a young and gorgeous model. Another thing to note: the image was taken from a distance.

Still! The first unretouched makeup ad! Wow! Sigh. For some reason we thought we’d be more excited.