Last night, shortly before Charlie Sheen was ridiculed on Saturday Night Live, he released his own live, 50-minute broadcast on UStream. Speaking from a desk in his home, "Sheen's Korner" involved numerous references to "winning" before devolving into fart jokes and Charlie repeating the word "duh" over and over. (This doesn't really rate on the list of bizarre behavior from Chuckles recently, but why spell corner with a "K," and use the part of your name that doesn't start with a "C"?) Though the video was universally dismissed as "sad, boring and pointless," it does highlight something unique about his meltdown. Never before has a star embraced their own media shitstorm as Charlie has.
Sheen's tabloid storyline started out much like any other. Gossip sites posted documents from his various court appearances, Charlie's rep released statements, and quotes were collected from shady anonymous sources. In late January, Charlie's story was still following the typical scandal trajectory when he was hospitalized after allegedly partaking in a briefcase full of cocaine. His rep claimed he had developed a totally unrelated hernia, and after various lady friends shared the details of his bender with the tabloids, it was announced that he was taking time off from Two and a Half Men to enter rehab. (We later learned his stay in at-home rehab was quick, as he can cure addiction with his mind.)