An Attempt To Make Marriage Look Badass

This British ad was apparently created "to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862." Can advertisers really re-brand marriage as rebellious?

Some commenters on Copyranter point out that the middle finger isn't used as often in the UK, so perhaps the "Fuck you, I'm married" message doesn't come across as strongly over there. Still, trying to "market" marriage at all is somewhat bizarre — and selling it as the badass choice is even stranger. What's next, couples slammin' cans of holy matrimony while snowboarding? And really, if Britain wants to promote marriage, they might consider letting gay people do it.

"She" Magazine "Rebrands" Marriage With Middle Finger Imagery. [Copyranter]