What do you do when your name is mostly synonymous with ridiculously demeaning ads? Give $500,000 to create a women's clinic! Let's review exactly what GoDaddy is trying to whitewash.
The donation to Phoenix's Southwest Center for AIDS will create a center specifically to address women's concerns. While the cause is noble, the donation size is low on the spectrum of PR-driven charity — remember Mark Zuckerberg's $100 million Social Network-coinciding donation to Newark schools.