In a move that's sure to zap material from cheesy stand up comedians everywhere, the days of commercials that are much louder than the shows upon which they advertise are numbered. What's the deal with that?
The bill is now on President Obama's desk, awaiting his Presidential signature and agreement that yes, TV commercials are, in fact, too damn loud. According to The Hill,
The Commercial Advertisement Loudness Mitigation Act would authorize the Federal Communications Commission to regulate the volume of advertisements to ensure they aren't noticeably louder than the programs they interrupt, a problem that has annoyed consumers for decades. The bill passed the Senate in September and has been endorsed by Consumers Union, the nonprofit publisher of Consumer Reports magazine.
This bodes well for my cranky uncle who is always losing the remote, and also for people who sometimes fall asleep in front of the TV and don't like being woken up by a Cash 4 Gold ad at like 4:43 am.
Good one, Congress! Now, let's get to shit that actually needs to be fixed rather than addressing America's Pet Peeves.
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