Publicly endorsing a birth control procedure seems like a decent way to inform women while (maybe) making some bank. But what happens when the procedure fails? That's what happened to ex-Olympic skier Picabo Street.
As David Matthews of Deadspin notes, Street told People in January that she had undergone the Essure procedure, in which inserts block the fallopian tubes, because she wanted a form of birth control "in the permanent category." It's not immediately clear whether Street was paid for her endorsement, although this press release sponsored by Essure's manufacturer Conceptus makes it seem likely. Whatever the case, when Street got pregnant — and her pregnancy was mentioned in the Idaho Statesman — Conceptus apparently saw fit to remove all reference to Street from its website. Later the company issued a statement saying that while Street had become pregnant prior to receiving confirmation of Essure's effectiveness (a test is usually performed three months after insertion), "more than 450,000 women worldwide have had the Essure procedure and rely on it for permanent birth control."