It seems that in these lean times, the fashion industry likes its guys a little meatier than in seasons past — you know, "real men." Where have we heard this before?
In the Times, Guy Trebay writes that the skinny lads of Hedi Slimane's heyday are out (does this mean I can have their clothes?) — now, says GQ editor Jim Nelson, "When we cast, we want a model with some heft to him and a few years on him. Someone who has aged a little bit and who feels like he's a man." This new ethos includes — gasp — wrinkles: writes Trebay, "the new V Man features on its cover no skinny kid model but Josh Brolin who, with his weather-beaten face and crow's-feet, looks every minute of 44." Trebay links this vogue for the marginally more bearish with the economic downturn — he quotes Nelson, who says, "At a time of underemployment and digitized labor that doesn't have real products at the end of the process people want to be reminded [...] that we as men do work, we do labor, we do still make things." With big, hairy, wrinkly hands.