Watch out, world. Lisa Murkowski is running as a write-in candidate, and she doesn't care who she pisses off.
Murkowski kept to a boilerplate, "I'm doing it to Alaska" schtick. But, as Lauer noted, she is pissing off Republicans in the process. And it's already costing her:
National Republican Senatorial Committee Chairman, John Cornyn, R-Texas, told CNN this is, "the appropriate thing to do. When you chose not to accept the judgment of the primary voters and run as a write in... it has consequences."
Wow, it's almost as if she's decided to break from the establishment (of which she is a time-tested member) and test her own popularity. A little like someone else from Alaska, except more interested in governing.