Lipstick Application: What's The Word?

The other day, a reader posed a query. "I'm trying to find the word that describes what I do right after I apply lipstick. Am I just "rubbing" my lips together? Am I "evening" the lipstick on my lips?"

She continued, "Every time I've ever put on lipstick I have pressed my lips together in a smoothing motion right afterwards. I think I picked this up from watching my mother, as well as watching many other women. Can you tell me what make-up professionals call this?"

We don't know that, but maybe you do! It started a lively discussion amongst us. Was it "blotting?" "rubbing?" Smoothing? Spreading? Coating? Smacking?

...or is it something for which the perfect term has yet to be coined? Wordsmiths, step up!