The latest salvo in OkCupid's ingenious campaign to woo us with data is the discovery that iPhone users have the most sex. But these meticulous statistics, interesting as they may be, are probably falling on deaf ears.
The dating site's helpful chart of Sexual Activity By SmartPhone Brand shows that ladies with iPhones have the most partners, followed closely by iPhone-toting dudes. Android users, apparently, are the least slutty of all. However, this chart is only a small portion of a longer blog post breaking down profile pictures by the numbers. Using data from OkCupid users ("one of the largest, and most interesting, datasets on the web"), blogger Christian Rudder and his team determined what kind of camera, what lighting, and even what depth of field was likely to generate the most popular profile pics. Answer: use an expensive camera, turn the flash off, and blur your background. Individual preference may vary, but this is science, which — oddly enough — has become OkCupid's stock in trade.