It takes a special kind of person to shell out four bucks for some vaguely fruity drink that claims to cure cancer, obesity, and/or global warming. What kind of person, exactly? Allow us (inspired, again, by Flavorwire) to break it down — who drinks what?
Vita Coco: Celebrities and GOOP readers.
Acai: Guys who went to Burning Man once and now do tai chi.
Kombucha: Hippie alcoholics.
Hint: College girls who ran out of mixers.
Vitamin water: People with hangovers.
Pom: Rich conservatives who still shop at Whole Foods.