Apparently 60% of women in an Australian survey prefer dudes with facial hair. They may be onto something.
Women aren't the only ones who prefer hairy faces — Australian men attribute all kinds of virtues to their beards (reaching for synonyms, ANI comes up with "chin rugs," which I can bring myself to use only in quotation marks). Seventy-five percent of men said a beard made them feel more attractive, 76% said it made them more interesting, and 68% thought it gave them more personality. This last, especially, seems like a stretch, and of course the beard can be misused. But it also has its virtues.