The Colbert Report was an inspired place to take an "End Of Men" thesis, which author Hanna Rosin did last night. After all, in addition to his overweening narcissism, Stephen Colbert's character is all about the traditionalist's sense of grievance.
In other words, his persona is that of a braggart who defends the old order while feeling wildly slighted at all times. So he was a ready audience for the argument — simplified here for television — that women are so successful in all meaningful capacities that it is now men who need help. (We see it somewhat differently.)