It's fairly obvious that the Tiffany & Co. Engagement Ring Finder was invented for women. After all, the goal of all unmarried ladies is to have a hunk of diamond on that special finger — and quick! But it's strange:
Surely most men who could actually use some of the information the app provides (i.e., a ring sizer, which lets you place an actual ring directly on the screen of your phone and align it with the correct circle in the guide) will never download the program. Then again, perhaps a scheming, snoopy fiancée-wannabe can put the app on her boyfriend's phone, save her favorite style — and share it, via e-mail, Facebook and Twitter. Which isn't weird at all.
Tiffany & Co. to Launch iPhone App for Engagement Rings [Tiffany.com]