Lady Blue Shanghai, is, in true David Lynch form, a weird, surreal tale, starring Marion Cotillard and complete with moody music and wafting smoke. But unlike Lynch's other films, this one is really a commercial. For Dior.
Louis Vuitton and Prada have made short internet films pushing handbags before, but Dior doesn't just attempt to dazzle with existential meaning or trippy animation. No, the draw here? Noted director Lynch and award-winning actress Cotillard. On the one hand, it's genius; Dior may have paid Lynch and Cotillard a hefty sum for the project, but since the clip's online for free, the brand doesn't have to bother with ad space on a major network.