When I heard "Belvedere Pink Grapefruit launch party" at NYC's "Belvedere Pink Grapefruit Pop-Up," I imagined an awesome Ziegfeld Follies-style event in which Ashley Olsen and Kelly Osbourne and Estelle and Chelsea Handler all wore citrus costumes. Sadly, no:

Ashley Olsen does Seattle mini-mogul grunge.


Genevieve Jones obviously has Robin Hood fever.


Coming closest to the desired grapefruit costume, Leigh Lezark accessorizes with some delicate, discreet pieces.


I like that at this point, Kelly Osbourne's hair is basically "Atlanta old lady." As, by the way, is the print of her dress. I'm not saying these are bad things.


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Chelsea Handler has either mis-zipped her frock or there's something rotten in Denmark. And by "Denmark," I mean satin pillowcases.


Never seen Estelle in mufti - or her version thereof. Glad to see it's got the same Adam Ant flare as her more outre getups!


[Images via Getty.]