Dawn breaks in a field. A border collie reports faithfully for duty, only to find his lover hasn't been as faithful. Locked in an embrace with... a mutt? Dagger to the heart. If only he'd kept his weight under control.

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See, it turns out selling diet dog food in Chile isn't that different from selling anything diet-related to humans stateside, as Adland shows us. It's all about fat shaming and selling sex, of the dog-on-dog variety.

Don't let yourself go, my furry friend. For when you return home to your slick modernist abode, you'll find your mate astride a skinnier specimen of — gasp — another breed.

Are you fresh off a kitchen binge, only to find your beloved is tasting the flesh of someone else? Should have bought Nutripro.

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Life's Hard When You're A Fat Dog, You'll Never Get Lucky [Adland]