The brand has been walking a fine line between mocking the gender stereotypes in grooming ads and merely exaggerating them for laughs. (I would argue that the latter is subtly different, implying an actual critique.)
This commercial features a bodybuilder who yells a lot — because he's fighting odor. Somehow I can't see this garnering the same spontaneous following and cultural currency as "I'm On A Horse." Or am I alone in being immune to the charms of a bellowing abdominal, however highly sculpted?