Marketers are getting better at capitalizing on the idea that vaginas are gross. First there was labia dye, and now San Francisco's Stript Wax Bar is offering the "Vajacial," a facial for your vagina.
BellaSugar received a press release from Stript with this description of the new service:
Meant to be performed a week after waxing, the 50-minute treatment ($60) involves four steps. First, skin is cleansed with an antibacterial body wash and witch hazel. Then, a papaya-based exfoliating gel goes on before the esthetician extracts ingrown hairs. After that, an anti-freckle, anti-acne, or calming mask is applied. It finishes off with an application of lightening cream.
As BellaSugar points out, "Unless the esthetician plans to put a mask on a client's vaginal walls, shouldn't this treatment be called the Vulvacial?" But judging from this quote included in the press release, Stript owner Katherine Goldman isn't big on proper anatomical terms: "We developed the Vajacial to really address and treat the key needs of anyone who gets waxed... Your 'little lady' will thank us!"
But, if the Vajacial is for anyone who gets waxed, why don't they offer a Testacial or a Genacial? According to the service list on Stript's website, it offers waxing for men, including a "Mini-Boyzilian," whatever that is. Do men not get ingrown hairs, or is the Vagacial only offered to women because it's assumed that men aren't stupid and insecure enough to spend $60 getting a calming mask applied to their junk?
Ingrown hairs suck, but aren't there already numerous drugstore products that address the problem for far less than $60? Maybe you're paying so much more for the papaya-based exfoliating gel. Surely applying sugary, fruit-based products to the vaginal area won't have you running to the drug store anyway for some Monistat. It's also great that the Vajacial automatically finishes with the application of a lightening cream. Like My New Pink Button, it implies that there's a color your labia should be, and yours is definitely not that right one.
Apparently though, there are some women who really do need to give their genitals a facial. One Yelp reviewer already tried out the treatment in the fall! She wrote:
DESPERATELY needed a fix for my poor vajay. It had been waxed by some random nail salon on polk street and suddenly it was filled with in-growns. It was growing these twisted weeds and was in all sorts of trouble.
The answer: I saw the sign that said "Introducing the Vajacial". Funny but clever at the same time. It is EXACTLY what I needed. I needed a full extraction, scrub and toner. For around $60, Katherine took her time to work gently and made sure to keep everything very sanitary.
The space is wonderfully decorated and Katherine is a very clever and skilled business woman. I recommend stript to anyone who has had a brazilian nightmare. Go here, your hubby will be happy.
So it seems the Vagacial isn't for the benefit of our "little lady," but our husbands. Never again will a man refuse to have sex with us because we weren't perfectly plucked and papaya-fresh! The folks at Stript can keep their chemicals away from our lady bits. As for our ass, they're welcome to kiss it.