How To Market A Rom-Com During The Super Bowl: Ew, ChildbirthS

Amid the trailers for movies desperately trying to appeal to men during the Super Bowl last night was an anomaly: a spot for Jennifer Lopez's The Back-Up Plan. Luckily, they made it dude-friendly! You know what that means.

Gross, a woman's body doing something besides taking a hot-tub photo or giving a massage in kitten heeled mules! Comic-horror gold.

Aficionados of the ever-popular romcom cliche of the career woman's fertility woes might have noticed that Super Bowl's version of The Back-Up Plan looked a little different from the original trailer. Here's what aired last night:

And here's the full, official trailer.

At-home, natural childbirth: Even more threatening than shopping for lingerie with her or carrying her lip balm.

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Earlier: Earlier: The Backup Plan Trailer: Childbirth As Punchline
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