Men are eligible for American Apparel's user-generated exercise in voluntary objectification and narcissistic exhibitionism, but for whatever reason they're currently lowest ranked on the site. Speaking of which, is there a normative standard for what makes a "good" ass?
The contest is to find a model for the American Apparel underwear line, which has male- and female-aimed lines. (One of the men whose photo is already posted to the site writes that he shares his hot-pink underwear with his girlfriend). As has already been pointed out, the gimmick is both obvious and practically designed to outrage. It's of a piece with the company culture.