Remember when we watched the Valentine's Day trailer and guessed that Bradley Cooper and Julia Roberts were together? Turns out Cooper actually has something special going on with Eric Dane in the film. So why isn't that in the trailer?
According to Ed Kennedy at AfterElton.com, the trailer completely avoids the Cooper/Dane storyline, instead focusing on Cooper and co-star Roberts, to the point where it looks like they have a romantic storyline together in the film, even though it has been public knowledge since at least May that Cooper would be playing a gay man in the film.
On May 11, the Hollywood Reporter noted that Cooper's character in the film was "a gay man whose lover is a closeted football player." Strangely enough, when Eric Dane was cast in the movie in July, Variety simply described his character as "a quarterback struggling over the decision of whether to retire."
In watching the trailer again, it becomes overwhelmingly obvious that whomever created the trailer really wanted the audience to look for a romance between Cooper and Roberts: as the trailer begins Kutcher's voice over claims "There's always a chance for romance" while a shot of Cooper and Roberts smiling at each other on a plane flashes by, and later we see them joking, laughing, and hugging each other at the airport. Now, of course, we're reading into things, but that's sort of the point of a romantic comedy trailer; with all of the other couples in the film being shown kissing and excepting marriage proposals, one gets the sense we're supposed to expect the same from Roberts and Cooper.
The argument could be made that Dane and Cooper's relationship is hidden so as not to give everything away, a frequent complaint of romantic comedy trailers, but it's a bit off-putting that the gay couple is the one hidden for whatever reason; as Kennedy asks, "Is it really impossible to market an ensemble romantic comedy to the masses with a gay couple in it? Could that really be considered a bad marketing move in Hollywood now? First, a gay director (Tom Ford) takes a movie about a gay man based on a book by a gay man and degays the marketing for that movie, and now this?"
[Image via AfterElton]
Valentine's Day Marketing Leaves Out Gay Pairing [OnTop Mag]
Gays Aren't Celebrating Valentine's Day New Trailer [AfterElton]
Eric Dane Circles "Valentine's Day" [Variety]
New Line Celebrates "Valentine's Day [HollywoodReporter]