Free People: Let's Pretend It's The Summer Of '69S

California dreamin'… on such a winter's day! Let's play Summer Of Love! Let's dress like Janis and listen to Jimi! Let's pretend the '70s, '80s, '90s and '00s never happened! Let's pretend $78 is a fair price for frayed shorts!

Free People: Let's Pretend It's The Summer Of '69S

"The license plate on this Morris MIni may say '70, but we're living like it's the late '60s! Jack Kerouac's not dead yet! He'd love my $498 chain-strap bag!"

Free People: Let's Pretend It's The Summer Of '69S

"No, really. We're doing this. We don't trust anyone over 30. Get out of the way, narc."

Free People: Let's Pretend It's The Summer Of '69S

"My life line is longer than this romper."

Free People: Let's Pretend It's The Summer Of '69S

"Remember the time we tripped on acid and hung out in a graveyard? Oh. Hmm. You're right. I saw that in Easy Rider. It looked like fun. Anyway, yeah. My outfit. The tee is $118; the jeans are $248; one necklace is $148; a bracelet is $138 and the belt is $68. Authentic, huh? Looking like a hippie takes a lot of bread."

Click "full size" to enlarge.

Free People: Let's Pretend It's The Summer Of '69S

"Which way to the love-in? I brought extra skirts."

Free People: Let's Pretend It's The Summer Of '69S

"Do you like my $148 bullet bracelet? It's like, a statement. About war. Which is heavy. As in not cool. But bullets are."

Free People: Let's Pretend It's The Summer Of '69S

"Am I the first one at the sit-in, or did I get the date wrong?"

Free People: Let's Pretend It's The Summer Of '69S

"All we are saying… Is give flea-market chic a chance."

Free People: Let's Pretend It's The Summer Of '69S

"Sure, my romper is $180, and makes me look pre-pubescent, especially when worn with lacy ankle socks, but it's a free country, man. And this is Free People. So cut me some slack, Jack. I'm just trying to hang loose."

Free People: Let's Pretend It's The Summer Of '69S

WE INTERRUPT THIS CATALOG TO DRAW ATTENTION TO THESE $78 SHORTS. DO NOT ADJUST YOUR COMPUTER. THEY ARE COTTON AND FRAYED AND $78. YOU MAY NOW RETURN TO YOUR REGULARLY SCHEDULED BROWSING.

Free People: Let's Pretend It's The Summer Of '69S

This is gorgeous. No snark. A pretty shot. A pretty top. A pretty girl. Fire Fly top, $88; Hammered Gold Earring, $158; Mising Piece Heart Necklace, $358. Golden California sunlight: Priceless. New York is cold. Brr.

Free People: Let's Pretend It's The Summer Of '69S

"Remember that Aerosmith video with Liv and Alicia? We should reenact it!"
"When was this?"
"In like, 1994."
"First of all, I was 3. Second of all, this is supposed to be 1969."
"Hmm. So… no stripping and running into a lake then?"
"No."

Free People: Let's Pretend It's The Summer Of '69S

"I got my first real six-string… Bought it at the five-and-dime… Played 'til my fingers bled… Was the summer of '69… Oh, wait. That's from the '80s, isn't it? Am I at the wrong photo shoot?"

Free People: Let's Pretend It's The Summer Of '69S

"Someone told us this is how people dress in The Haight. My sweater is $168; her onesie is $315. Aren't we groovy?"

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Free People [Official Site]

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Related: Free People Wishes You Hippie Holidays
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At Free People, Spring Has Sprung, And It's Hideous
Free People: More Overpriced Thrift Store Crap Masquerading As Vintage Chic
'Free People', August 2007: Luxuriating Lolitas and $400 Shoes
Free People: Hideous Iron-Curtain Nostalgia Will Set You Back A Few Rubles
Free People: Someone Watched The Darjeeling Limited Before Booking This Photo Shoot

Also: All previous catalog posts