• By Intern Katy
    Nov 10, 2009 11:40 AM 2,105
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    #marketing

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    read more: #pinkitshrinkit, #marketing, #advertising, #women, #vitamins, #gnc

    How To Sell Vitamins To Women: Vanity, Pastels, And Yoga

    "The products - including be-Beautiful, which promises to revitalize skin, hair and nails, and be-Hot, which promises to 'maximize the results of your workout' - are packaged in pastel containers, with pills that also are pink or lavender." [NYT]


    Send an email to Katy Kelleher, the author of this post, at katy@jezebel.com.