A group of doctors and academics have submitted a report to the U.K.'s Advertising Standards Authority, saying retouched images make women and girls as young as five hate themselves. They want disclaimers on ads, but will that make a difference?
Britain's Liberal Democrats have been pushing for airbrushed ads to carry notice saying they've been altered, and for retouching to be banned entirely in ads aimed at children under 16. As a result of the campaign the A.S.A. has received more than 1,000 complaints about Photoshopped ads in the past three months, but it has refused to tackle the issue because none of the complaints provided scientific evidence that the ads are harmful, according to The Daily Mail.