A) Drives a pink caddy B) Is a featured player on The L Word C) Any female entrepreneur or D) None of the above:
"Lipstick entrepreneurs," the FT tells us, are on the rise. A new report - by, it should be said, by the "Future Laboratory for Avon" which arguably has an interest in fostering female entrepreneurs, as well as and the Federation of Small Businesses - predicts that the number of female enterprises" could double over the next 10 years, taking the number of self-employed women running businesses - from single-person ventures to more substantial ones - to more than 2m." I know, that doesn't sound like many - although it's a substantial gain since 2000.
So what at first sounds plainly derogatory, or maybe lesbian-specific, is in fact literal: a "lipstick entrepreneur" sells makeup, or similar. The rise in this kind of self-employment is an obvious result of the economy, since many families are in need of more income. And, the FT argues, due as well to an increasing number of female role models in the marketplace. To this we'd add the E-word: Etsy. While some might disagree, it's made part-time and flexible creative income seem compatible with a busy lifestyle and an enriching addition to other jobs. Or maybe it's just this female exec's rationale: women are "good at nurturing talent within our organisations, and perhaps we are not as threatened by talent as men can be. We are really good salespeople and we can be good at communicating."
Recession Spurs Rise Of 'Lipstick Entrepreneurs' [Financial Times]