"Gookie! Guckie! Gooo-Chiii!": James Franco Freaks Out In The Soundbooth

Most stars take their precious fashion endorsement deals pretty seriously. So it's refreshing to see James Francomaking fun of his perfume ad. The joke is simple: He can't pronounce "Gucci." "Huh," he says, "I always thought it was Guckie?"

Of course, he's also making fun of the stereotypical asshole actor whose investment in the brand-names he represents is superficial, at best. Touché, Franco. Touché.

James Franco: Gucci Commercial Outtakes [Funny Or Die]