Most stars take their precious fashion endorsement deals pretty seriously. So it's refreshing to see James Francomaking fun of his perfume ad. The joke is simple: He can't pronounce "Gucci." "Huh," he says, "I always thought it was Guckie?"
Of course, he's also making fun of the stereotypical asshole actor whose investment in the brand-names he represents is superficial, at best. Touché, Franco. Touché.