Oh, dear. A columnist for the Reflector, the online newspaper of Mississippi State University, doesn't believe that the Pepsi "AMP Up Before You Score" application is sexist, as "there's virtually no guy out there who genuinely believes women are objects."
The author, a male senior at the school, claims he checked out the application, which places women into 24 set "types" and gives men tips and tricks on how to approach said women (and later post news of any conquests on Twitter-classy!) and after careful consideration, he doesn't believe it's sexist. Here's his argument:
After I looked through the application for a while longer, I had seen enough to conclude it is not sexist. Yes, OK, it does stereotype women into potentially offensive classifications. I'll give it that. But even though no one will ever admit it in mixed company, almost every guy talks like that regularly when in the presence of other men.
Or so I hear.
The truth is, while women are talking about relationships or their feelings or whatever women talk about amongst themselves, men are making crude and potentially offensive jokes like the ones on display in the Pepsi app. There's virtually no guy out there who genuinely believes women are objects - the average guy's sense of humor just stopped developing after he hit puberty, and that kind of thing is still funny to him.
So please, ladies, give the application a break. It's just trying to relate to guys on their level, childish and immature as that may be. The people at PepsiCo aren't trying to push a male chauvinist agenda on anyone; they're trying to sell drinks. Your time is much better spent protesting real issues, like sexual assault or the unrealistically high beauty standards for women in media … or that other feminist issue that I read about on the Pepsi app. It was something about employment discrimination, I think.
Ah, yes. The ol' "you ladies are just overreacting. Men talk like this all the time! What's the big deal?!" What's the big deal, eh? Like to hear it, here it go:
1. "Your time is better spent protesting real issues."
Guess what? Rape culture is a real issue. You argue that women should focus on sexual assault, but are seemingly unaware that products and images that present women as objects to be "won" ultimately contribute to a culture where it's deemed okay to actually treat women as objects. To brush such things off as an attempt "to sell drinks," shows a fairly limited understanding of the "real issues" you think the ladies out there need to get to.
2. The truth is, while women are talking about relationships or their feelings or whatever women talk about amongst themselves, men are making crude and potentially offensive jokes like the ones on display in the Pepsi app.
Sorry, dude. This may be the norm with your crew, but the entire world isn't an episode of Family Guy. Relying on sexist stereotypes to proclaim something isn't sexist undermines your argument a bit. Also? You might want to consider getting some new friends, or, you know, actually talking to a woman once in a while.
3. There's virtually no guy out there who genuinely believes women are objects - the average guy's sense of humor just stopped developing after he hit puberty, and that kind of thing is still funny to him.
This is like a bad 80s "Men are like this, women are like this" joke that was told at the Chuckles Club by a comedian with a mullet and a purple blazer merged with some Dr.Phil type fake psychosocial explanation for why men are the way they are. It is also ridiculous, unless some miracle just occurred and no man, anywhere on earth, believes women are objects. After reading this piece, and the weak defense the author gives, I think it's safe to say that miracle hasn't yet occurred.