Last night on the season premiere of 30 Rock, Jack announced that, to boost ratings, TGS needed to pander to middle America (or, as he put it, trick "racecar-loving wide loads into watching your lefty, homoerotic propaganda hour").
After Jack dropped the term "real America," Liz informed him, "That's a nonsense term. All of America is "real America." Could that be a dig at Sarah Palin?
Jack's announcement also inspired Tracy to rediscover his humble bucket-drumming roots, while Jenna offered to "go country" since, "the best way for a lady to get heat in this industry is to either record a country album or have a lesbian relationship."
Speaking of feeling the heat, things are tight at NBC due to the recession, so Jack asked Kenneth and the rest of the pages to work longer hours for no overtime. Kenneth, understandably was outraged when he discovered that Jack himself is still earning a bonus, just as many "real Americans" were when they found out Wall Street executives were doing the same.
Meanwhile, Liz and Pete were secretly going to comedy clubs scouting for a new TGS cast member average Americans could relate to. The rest of the writers assumed all the sneaking around meant they were having an affair, and, rather than send them into a panic, Liz admitted, "Pete and I are intercoursing each other."
An opportunity opens up for 30 Rock to boost ratings by taking the lesbian route (sort of). Thankfully, they don't go there.
Jack threatened to end the page program, but Kenneth realized he was bluffing (Jack can't afford to pay real employees to do the work!) an, after Jack admitted to lying, the strike was called off. The moral of this story was: Kenneth may be simple, but he's not stupid (and can't be seduced by the sight of Steve Buscemi in a blonde wig).