It's Official: Balloon Boy Not Ready For His CloseupAnna North10/16/09 9:30amFiled to: Boy in a (media) bubbleBalloon Boyrichard heeneFalcon heeneHeene familywife swapHoax75EditPromoteShare to KinjaToggle Conversation toolsGo to permalink As his unfortunate appearance on TV this morning made clear, Falcon Heene is not the most willing participant in the story of his balloon non-flight. And if his dad is in fact a fame-whore, he really sucks at it.Falcon's explanation of why he hid in a garage for so long while the entire nation prayed for his safety — "we did this for a show" — has lots of people speculating that the whole balloon incident was a hoax. Richard Heene's refusal to let his son explain — instead he fulminated about how "appalled" he was that Wolf Blitzer would even ask — seemed both suspicious and graceless. And TMZ now says that the local sheriff's department is "investigating the situation." But even if Richard Heene's fears that his son had flown off in a balloon were completely genuine, what's clear from his (many) TV appearances is that while he loves publicity, he's really, really bad at it.